{"id":479,"date":"2020-03-09T20:10:35","date_gmt":"2020-03-09T12:10:35","guid":{"rendered":"http:\/\/www.philcao.com\/blog\/?p=479"},"modified":"2020-03-09T20:17:52","modified_gmt":"2020-03-09T12:17:52","slug":"%e6%89%be%e5%88%b0%e4%bd%a0%e7%9a%84%e5%85%b3%e9%94%ae%e6%97%b6%e5%88%bb%ef%bc%8c%e6%8f%90%e9%ab%98%e9%a1%be%e5%ae%a2%e8%bf%9b%e5%ba%97%e7%8e%87%e5%92%8c%e8%bd%ac%e5%8c%96%e7%8e%87","status":"publish","type":"post","link":"http:\/\/www.philcao.com\/blog\/archives\/479","title":{"rendered":"\u627e\u5230\u4f60\u7684\u201c\u5173\u952e\u65f6\u523b\u201d\uff0c\u63d0\u9ad8\u987e\u5ba2\u8fdb\u5e97\u7387\u548c\u8f6c\u5316\u7387"},"content":{"rendered":"\n<p>\u8bf4\u8d77\u54c1\u724c\uff0c\u76f8\u4fe1\u5f88\u591a\u4eba\u4f1a\u611f\u5230\u65e0\u5948\u3002\u505a\u8fc7\u54c1\u724c\u7684\u4eba\u90fd\u77e5\u9053\uff0c\u54c1\u724c\u8bb2\u7a76\u7684\u662f\u521b\u610f\uff0c\u662f\u7075\u611f\uff0c\u6700\u662f\u770b\u4e0d\u89c1\u6478\u4e0d\u7740\uff0c\u8bf4\u4e0d\u6e05\u9053\u4e0d\u660e\u7684\u3002<\/p>\n\n\n\n<p>\u5982\u4f55\u5f71\u54cd\u6d88\u8d39\u8005\u591a\u8d2d\u4e70\u9009\u62e9\uff1f\u5728\u4fe1\u606f\u7206\u70b8\u65f6\u4ee3\uff0c\u6d88\u8d39\u8005\u63a5\u53d7\u7684\u4fe1\u606f\u975e\u5e38\u591a\uff0c\u4f01\u4e1a\u8981<strong>\u627e\u5230\u771f\u6b63\u5f71\u54cd\u4ed6\u4eec\u8d2d\u4e70\u51b3\u7b56\u7684\u5173\u952e\u65f6\u523b\uff0c\u8bb2\u51fa\u4ed6\u4eec\u5fc3\u4e2d\u60f3\u8981\u7684\uff0c\u521b\u9020\u5cf0\u503c\u4f53\u9a8c\uff0c\u624d\u80fd\u8ba9\u6d88\u8d39\u8005\u8bb0\u5f97\u4f60\uff0c\u559c\u6b22\u4f60\uff0c\u8fdb\u800c\u505a\u51fa\u8d2d\u4e70\u51b3\u7b56\u3002<\/strong><\/p>\n\n\n\n<p><strong>01<\/strong><\/p>\n\n\n\n<p><strong>\u534e\u822a\u731b\u8d5a25\u4ebf\u7684\u80cc\u540e<\/strong><\/p>\n\n\n\n<p>\u8fd9\u662f\u4e00\u4e2a\u771f\u5b9e\u7684\u6848\u4f8b\u3002\u534e\u822a\u662f\u4e00\u5bb6\u6709\u774060\u5e74\u5386\u53f2\u7684\u516c\u53f8\uff0c\u8425\u4e1a\u989d\u5927\u6982300\u4ebf\u4eba\u6c11\u5e01\uff0c\u5728\u53f0\u6e7e\u7684\u822a\u7a7a\u516c\u53f8\u4e2d\u5c5e\u4e8e\u4e0d\u5927\u4e0d\u5c0f\uff0c\u4e0d\u597d\u4e0d\u574f\u7684\u3002\u5b83\u7684\u5ba2\u6237\u7fa4\u90fd\u662f\u4e9b\u4e0a\u4e86\u5e74\u7eaa\u7684\u5546\u52a1\u4eba\u58eb\u3002\u4f46\u662f\u7231\u5b83\u7684\u4eba\u5e74\u7eaa\u8d8a\u6765\u8d8a\u5927\uff0c\u7a7a\u59d0\u7684\u5e74\u7eaa\u4e5f\u8d8a\u6765\u8d8a\u5927\uff0c\u5ba2\u6237\u7fa4\u4f53\u4e0d\u65ad\u6d41\u5931\u3002<\/p>\n\n\n\n<p>\u4ed6\u4eec\u521a\u521a\u4e70\u4e8610\u67b6\u65b0\u98de\u673a\uff0c\u6025\u9700\u63a8\u5411\u5e02\u573a\u3002\u4f46\u673a\u578b\u4e0d\u662f\u4e00\u4e2a\u4f01\u4e1a\u7684\u6838\u5fc3\u7ade\u4e89\u529b\uff0c\u6bd5\u7adf\u4f60\u80fd\u4e70\uff0c\u4f60\u7684\u7ade\u4e89\u5bf9\u624b\u4e5f\u80fd\u4e70\u3002\u800c\u4e14\u822a\u7a7a\u516c\u53f8\u4e5f\u4e0d\u5dee\u94b1\u3002\u5373\u4f7f\u4f60\u591a\u82b13\u4ebf\u4e70\u6700\u65b0\u673a\u578b\uff0c\u4f46\u6bcf\u4e2a\u5ea7\u4f4d\u4e5f\u8fd8\u662f\u8fd9\u4e48\u5bbd\uff0c\u4e58\u5ba2\u5f97\u5230\u7684\u4f53\u9a8c\u4e0d\u4f1a\u6709\u4ec0\u4e48\u4e0d\u540c\u3002<strong>\u53ea\u6709\u627e\u5230\u201c\u5173\u952e\u65f6\u523b\u201d\u624d\u80fd\u8ba9\u7528\u6237\u4f53\u9a8c\u4ea7\u751f\u8d28\u7684\u98de\u8dc3\u3002<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"702\" height=\"425\" src=\"http:\/\/www.philcao.com\/blog\/wp-content\/uploads\/2020\/03\/1.jpeg\" alt=\"\" class=\"wp-image-481\" srcset=\"http:\/\/www.philcao.com\/blog\/wp-content\/uploads\/2020\/03\/1.jpeg 702w, http:\/\/www.philcao.com\/blog\/wp-content\/uploads\/2020\/03\/1-300x182.jpeg 300w\" sizes=\"auto, (max-width: 702px) 100vw, 702px\" \/><\/figure>\n\n\n\n<p><strong>1. 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W hotel\u3001\u9f0e\u6cf0\u4e30\u7b49\u628a\u9910\u9001\u5230\u98de\u673a\u4e0a\u7ed9\u6d88\u8d39\u8005\u4eab\u7528\u3002\u6d88\u8d39\u8005\u662f\u5f88\u5f00\u5fc3\uff0c\u4f46\u662f\u5e76\u6ca1\u6709\u5f71\u54cd\u51b3\u7b56\u3002\u8001\u677f\u4e0d\u4f1a\u8ddf\u79d8\u4e66\u8bf4\u201c\u5e2e\u6211\u8ba2\u4e00\u4e2a\u6709\u9f0e\u6cf0\u4e30\u7684\u98de\u673a\u201d\uff0c\u5bf9\u4e0d\u5bf9\uff1f<\/p>\n\n\n\n<p><strong>\u4e00\u4e2a\u4f01\u4e1a\u82b1\u4e86\u975e\u5e38\u591a\u7684\u94b1\uff0c\u5374\u662f\u5728\u505a\u4e00\u4e9b\u4e0d\u4f1a\u5f71\u54cd\u6d88\u8d39\u8005\u7684\u4e8b\u60c5\uff0c\u5176\u5b9e\u5c31\u662f\u767d\u6298\u817e\u3002<\/strong>\u5176\u5b9e\u57288000\u201415000\u82f1\u5c3a\u7684\u9ad8\u7a7a\u4e0a\uff0c\u4eba\u7684\u5473\u89c9\u662f\u4e0d\u591f\u7075\u654f\u7684\uff0c\u5728\u6d88\u8d39\u8005\u4f53\u9a8c\u4e0a\u662f\u4e0d\u53ef\u80fd\u521b\u9020\u5cf0\u503c\u3002\u56e0\u6b64\uff0c\u4f60\u8981\u8ba9\u6d88\u8d39\u8005\u5728\u67d0\u4e9b\u201c\u5173\u952e\u65f6\u523b\u201d\u8bb0\u4f4f\u4f60\uff0c\u521b\u9020\u5cf0\u503c\u3002<\/p>\n\n\n\n<p>\u8fd9\u5c31\u662f\u82f1\u56fd\u8bfa\u8d1d\u5c14\u83b7\u5956\u8005\u4e39\u5c3c\u5c14\u00b7\u5361\u7eb3\u66fc\uff08Daniel Kahneman\uff09\u63d0\u51fa\u7684\u201c\u5cf0\u7ec8\u5b9a\u5f8b\u201d\uff1a\u6211\u4eec\u5bf9\u4e00\u9879\u4e8b\u7269\u7684\u4f53\u9a8c\u4e4b\u540e\uff0c\u6240\u80fd\u8bb0\u4f4f\u7684\u5c31\u53ea\u662f\u5cf0\u503c\u4e0e\u7ec8\u65f6\u7684\u4f53\u9a8c\uff0c\u800c\u5728\u8fc7\u7a0b\u4e2d\u597d\u4e0e\u4e0d\u597d\u4f53\u9a8c\u7684\u6bd4\u91cd\u3001\u597d\u4e0e\u4e0d\u597d\u4f53\u9a8c\u7684\u65f6\u95f4\u957f\u77ed\uff0c\u5bf9\u8bb0\u5fc6\u5dee\u4e0d\u591a\u6ca1\u6709\u5f71\u54cd\u3002<strong>\u6d88\u8d39\u8005\u53ea\u4f1a\u5728\u67d0\u4e2a\u5173\u952e\u65f6\u523b\u8bb0\u5f97\u4f4f\u4f60\u3002\u8fd9\u662f\u6700\u91cd\u8981\u7684\u5173\u952e\u65f6\u523b\u3002\u56e0\u6b64\uff0c\u4f60\u8981\u521b\u9020\u5cf0\u503c\uff0c\u6d88\u8d39\u8005\u624d\u89c9\u5f97\u597d\uff0c\u624d\u4f1a\u8bb0\u4f4f\u4f60\u3002<\/strong><\/p>\n\n\n\n<p>\u98de\u884c\u7684\u5173\u952e\u65f6\u523b\u662f\u4ec0\u4e48\uff1f\u662f\u7761\u89c9\u3002\u7ecf\u5e38\u6ee1\u4e16\u754c\u5230\u5904\u98de\u7684\u4eba\u90fd\u6709\u7ecf\u9a8c\uff0c\u56fd\u9645\u822a\u73ed\u901a\u5e38\u8981\u98de\u5341\u51e0\u4e2a\u5c0f\u65f6\uff0c\u5982\u679c\u5728\u8fd9\u5341\u51e0\u4e2a\u5c0f\u65f6\u91cc\u4f60\u6ca1\u7761\u597d\uff0c\u90a3\u662f\u975e\u5e38\u75db\u82e6\u7684\u4e00\u4ef6\u4e8b\u3002\u5047\u8bbe\u4f60\u4ece\u4e0a\u6d77\u98de\u963f\u59c6\u65af\u7279\u4e39\uff0c\u8981\u5750\u5341\u51e0\u4e2a\u5c0f\u65f6\u7684\u98de\u673a\uff0c\u5982\u679c\u4f60\u6ca1\u7761\u597d\uff0c\u5f88\u53ef\u80fd\u5c31\u4f1a\u7ed9\u5b83\u6253\u5dee\u8bc4\u3002\u4e0b\u6b21\u518d\u8ba2\u673a\u7968\u65f6\uff0c\u8111\u5b50\u91cc\u4e0d\u7531\u81ea\u4e3b\u6d6e\u73b0\u8d77\u8fd9\u5669\u68a6\u822c\u7684\u7ecf\u5386\uff0c\u4f60\u5c31\u518d\u4e5f\u4e0d\u60f3\u518d\u5750\u5b83\u3002\u56e0\u6b64\uff0c\u5728\u8fd9\u4e2a\u5173\u952e\u65f6\u523b\u91cc\uff0c\u6211\u4eec\u5c31\u8981\u91cd\u5851\u5b83\u7684\u5cf0\u503c\uff0c\u8ba9\u4e58\u5ba2\u89c9\u5f97\u7761\u5f97\u5f88\u8212\u670d\uff0c\u4e0b\u6b21\u8fd8\u60f3\u4e58\u5750\u4f60\u7684\u822a\u73ed\u3002<\/p>\n\n\n\n<p>\u73b0\u5728\u6211\u4eec\u627e\u5230\u4e86\u7761\u89c9\u8fd9\u4e2a\u5173\u952e\u65f6\u523b\uff0c\u8fd9\u5c31\u662f\u6d1e\u5bdf\u3002\u5728\u8fd9\u4e2a\u65f6\u523b\u91cc\u9762\uff0c\u6211\u4eec\u8981\u91cd\u5851\u5b83\u7684\u5cf0\u503c\uff0c\u8ba9\u6d88\u8d39\u8005\u89c9\u5f97\u7761\u5f97\u5f88\u723d\uff0c\u80fd\u8bb0\u4f4f\u4f60\uff0c\u4e0b\u6b21\u8fd8\u4f1a\u6765\u5750\u3002\u8fd9\u5c31\u662f\u6d1e\u5bdf\u7684\u843d\u5730\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"http:\/\/www.philcao.com\/blog\/wp-content\/uploads\/2020\/03\/2-1024x683.jpeg\" alt=\"\" class=\"wp-image-482\" srcset=\"http:\/\/www.philcao.com\/blog\/wp-content\/uploads\/2020\/03\/2-1024x683.jpeg 1024w, http:\/\/www.philcao.com\/blog\/wp-content\/uploads\/2020\/03\/2-300x200.jpeg 300w, http:\/\/www.philcao.com\/blog\/wp-content\/uploads\/2020\/03\/2-768x512.jpeg 768w, http:\/\/www.philcao.com\/blog\/wp-content\/uploads\/2020\/03\/2.jpeg 1080w\" sizes=\"auto, (max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><\/figure>\n\n\n\n<p><strong>2. 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Audience\uff09\uff0c\u6307\u7684\u662f<strong>\u76ee\u6807\u65cf\u7fa4<\/strong>\uff0c\u4e5f\u5c31\u662f\u83f2\u5229\u666e\u00b7\u79d1\u7279\u52d2\u8bb2\u7684\u5e02\u573a\u533a\u9694\u3002<\/p>\n\n\n\n<p>\u6d88\u8d39\u8005\u90fd\u662f\u4e3a\u4ec0\u4e48\u8d2d\u4e70\u7684\uff1f\u201c\u770b\u540c\u4e8b\u7a7f\u59cb\u7956\u9e1f\u591a\uff0c\u5c31\u778e\u4e70\u4e86\u3002\u800c\u4e14\u4ed6\u6709\u53f7\uff0c\u51ac\u5929\u53ef\u4ee5\u5f53\u7fbd\u7ed2\u670d\u7a7f\u3002\u201d<\/p>\n\n\n\n<p>\u8fd9\u4f4d\u60f3\u8981\u7684\u662f\u8ddf\u540c\u4e8b\u4e00\u6837\u7684\u5f52\u5c5e\u611f\u3002\u6211\u4eec\u7a7f\u8fd9\u4e9b\uff0c\u662f\u4e3a\u4e86\u7a7f\u7ed9\u8ba4\u8bc6\u8fd9\u4e9b\u4e1c\u897f\u7684\u4eba\u770b\u3002\u7231\u9a6c\u4ed5\u9ad8\u7aef\u5417\uff1f\u6709\u6ca1\u6709\u6bd4\u7231\u9a6c\u4ed5\u66f4\u9ad8\u7aef\u7684\uff1f\u5728\u6b27\u6d32\u975e\u5e38\u591a\u3002\u4f46\u6211\u4eec\u4e70\u4e86\u90a3\u4e9b\u724c\u5b50\u56de\u6765\uff0c\u522b\u4eba\u53ef\u80fd\u6839\u672c\u4e0d\u8ba4\u8bc6\uff0c\u8fd9\u6837\u4f60\u5c31\u65e0\u6cd5\u83b7\u5f97\u522b\u4eba\u7684\u8ba4\u540c\u611f\u3002<\/p>\n\n\n\n<p>\u771f\u6b63\u7684\u6237\u5916\u767b\u5c71\u8fd0\u52a8\u6d88\u8d39\u8005\uff1a\u201c\u6211\u4eec\u767b\u5c71\u7fa4\u91cc\uff0c\u5f88\u5c11\u6709\u7a7f\u59cb\u7956\u9e1f\u7684\uff0c\u592a\u9ad8\u5927\u4e0a\u4e86\uff0c\u5f3a\u5ea6\u4e5f\u6ca1\u90a3\u4e48\u5927\uff0c\u4e00\u822c\u6293\u7ed2\u5c31\u591f\u4e86\u3002\u5982\u679c\u8981\u53bb\u73e0\u7a46\u6717\u739b\u5cf0\uff0c\u8fd8\u503c\u5f97\u4e70\u4e00\u4ef6\u3002\u201d<\/p>\n\n\n\n<p>\u6240\u4ee5\uff0c\u5f88\u591a\u4eba\u4e70\u59cb\u7956\u9e1f\u4e0d\u662f\u4e3a\u4e86\u6237\u5916\u8fd0\u52a8\uff0c\u800c\u662f\u4e3a\u4e86<strong>\u8eab\u4efd\u8ba4\u540c<\/strong>\uff0c\u4e3a\u4e86\u88c5\u903c\u3002<\/p>\n\n\n\n<p>\u771f\u6b63\u505a\u6237\u5916\u8fd0\u52a8\u7684\u4eba\uff0c\u4ed6\u4eec\u7ecf\u5e38\u53bb\u722c\u5c71\uff0c\u8863\u670d\u53ef\u80fd\u5f88\u5bb9\u6613\u53d7\u635f\uff0c\u90a3\u4e48\u4ed6\u4eec\u4f1a\u7a7f\u90a3\u4e48\u8d35\u7684\u8863\u670d\u53bb\u722c\u5c71\u5417\uff1f\u4ed6\u4eec\u5f53\u7136\u8981\u4e70\u6027\u4ef7\u6bd4\u9ad8\u7684\u3002\u800c\u90a3\u4e9b\u6839\u672c\u4e0d\u722c\u5c71\u3001\u6bcf\u5929\u53ea\u662f\u7a7f\u7ed9\u670b\u53cb\u770b\u7684\u4eba\uff0c\u4ed6\u4eec\u53ef\u4ee5\u7a7f\u5f88\u4e45\u3002<\/p>\n\n\n\n<p>\u4e3a\u4ec0\u4e48\u8fd9\u4ef6\u4e8b\u5f88\u91cd\u8981\uff1f\u5982\u679c\u4f60\u505a\u7528\u6237\u753b\u50cf\uff0c\u8bb2\u5b9a\u4f4d\uff0c\u4ece\u4f20\u7edf\u7684\u5e02\u573a\u533a\u9694\u89d2\u5ea6\u53bb\u5212\u5206\u7528\u6237\uff0c\u4f60\u5c31\u9519\u4e86\u3002\u4f60\u4ee5\u4e3a\u8981\u767b\u5c71\u7684\u4eba\u624d\u4f1a\u4e70\uff0c\u4f60\u4ee5\u4e3a\u6709\u94b1\u4eba\u624d\u4f1a\u4e70\uff0c\u5176\u5b9e\u6700\u540e\u8d2d\u4e70\u7684\u4eba\u65e2\u4e0d\u767b\u5c71\uff0c\u4e5f\u4e0d\u4e00\u5b9a\u5f88\u6709\u94b1\u3002<\/p>\n\n\n\n<p>\u95ee\u4e00\u4e2a\u987e\u5ba2\u4e3a\u4ec0\u4e48\u4f1a\u4e70\u59cb\u7956\u9e1f\uff0c\u5979\u8bf4\uff1a\u201c\u6211\u8ddf\u4f60\u8bf4\uff0c\u6211\u5b58\u4e86\u5f88\u4e45\u7684\u94b1\uff0c\u8d81\u5965\u7279\u83b1\u65af\u6253\u6298\u7684\u65f6\u5019\uff0c\u7279\u522b\u53bb\u4e70\u7684\u3002\u4e70\u56de\u6765\u540e\u6211\u6bcf\u5929\u90fd\u5728\u770b\u5929\u6c14\uff0c\u770b\u4eca\u5929\u53ef\u4e0d\u53ef\u4ee5\u7a7f\u8fd9\u4ef6\uff1f\u201d<\/p>\n\n\n\n<p>\u8fd9\u4e2a\u662f\u4e0d\u662f\u5f88\u6709\u610f\u601d\uff1f\u5047\u8bbe\u59cb\u7956\u9e1f\u7684\u4e3b\u8981\u7528\u6237\u662f\u8fd9\u6837\u7684\uff0c\u90a3\u4e48\u8fd9\u5bb6\u6cd5\u56fd\u767e\u5e74\u6237\u5916\u54c1\u724c\u5728\u548c\u8c01\u7ade\u4e89\uff1f<\/p>\n\n\n\n<p><strong>\u672c\u6765\u4f60\u7684\u7ade\u4e89\u5bf9\u624b\u662f\u54e5\u4f26\u6bd4\u4e9a\uff0c\u4f46\u73b0\u5728\u4f60\u7684\u7ade\u4e89\u5bf9\u624b\u53d8\u6210\u4e86\u5962\u4f88\u54c1\u3002\u6240\u4ee5\uff0cMOT\u624d\u662f\u51b3\u5b9a\u4f60\u6d88\u8d39\u8005\u753b\u50cf\u7684\u5173\u952e\u56e0\u7d20\u3002<\/strong><\/p>\n\n\n\n<p>\u5f88\u591a\u6d88\u8d39\u8005\u4e70\u59cb\u7956\u9e1f\u662f\u4e3a\u4e86\u51f8\u663e\u8eab\u4efd\u3002\u4ed6\u4eec\u5728\u4e4e\u7684\u4e0d\u662f\u6750\u8d28\uff0c\u4e5f\u4e0d\u662f\u8fd0\u52a8\u3002<\/p>\n\n\n\n<p>\u5728\u59cb\u7956\u9e1f\u7684\u6848\u4f8b\u91cc\uff0c\u91cd\u8981\u7684\u662f\u8981\u8ba9\u8fd9\u4e2a\u54c1\u724c\u6709\u903c\u683c\u3002\u81f3\u4e8e\u90a3\u7fa4\u4eba\u662f\u8c01\uff0c\u4f4f\u5728\u54ea\u91cc\uff0c\u76f8\u5bf9\u6ca1\u6709\u90a3\u4e48\u91cd\u8981\u3002\u6700\u91cd\u8981\u7684\u662f\uff0c\u4f60\u505a\u4e86\u4ec0\u4e48\u52a8\u4f5c\u4ed6\u4eec\u624d\u56de\u6765\u8d2d\u4e70\uff0c\u8fd9\u624d\u662f\u4f60\u6700\u60f3\u77e5\u9053\u7684\u3002<\/p>\n\n\n\n<p>\u5f53\u6211\u4eec\u5f04\u6e05\u695a\u6d88\u8d39\u8005\u753b\u50cf\uff0c\u5c31\u662f\u4f60\u77e5\u9053\u76ee\u6807\u7528\u6237\u662f\u8c01\u4e4b\u540e\uff0c\u8fd9\u53ea\u662f\u4e00\u4e2a\u5f00\u59cb\u3002\u6240\u4ee5\u4f60\u8fd8\u662f<strong>\u8981\u627e\u5230\u8fd9\u7fa4\u4eba\uff0c\u4f46\u4f60\u9700\u8981\u77e5\u9053\u8fd9\u7fa4\u4eba\u5728\u91cd\u89c6\u4ec0\u4e48\u4e8b\u3002\u6bd4\u4e86\u89e3\u5ba2\u6237\u66f4\u52a0\u91cd\u8981\u7684\u4e8b\u60c5\u662f\uff0c\u4e0d\u8981\u7528\u81ea\u5df1\u7684\u89d2\u5ea6\u53bb\u60f3\u5ba2\u6237\u3002<\/strong><\/p>\n\n\n\n<p>\u95ee\u90a3\u4e9b\u59cb\u7956\u9e1f\u548c\u5317\u9762\u7684\u91cd\u5ea6\u7528\u6237\uff0c\u95ee\u4ed6\u4eec\u77e5\u4e0d\u77e5\u9053\u8fd9\u4e2a\u6cd5\u56fd\u767e\u5e74\u6237\u5916\u54c1\u724c\uff0c\u4ed6\u4eec\u90fd\u8bf4\u4e0d\u77e5\u9053\u3002\u751a\u81f3\u786e\u8ba4\u4e86\u4ed6\u4eec\u8d2d\u7269\u7684\u5546\u573a\u91cc\u5c31\u6709\u8fd9\u4e2a\u54c1\u724c\u7684\u95e8\u5e97\uff0c\u4f46\u4ed6\u4eec\u8fd8\u662f\u8bf4\u4e0d\u77e5\u9053\u3002<\/p>\n\n\n\n<p>\u7136\u800c\uff0c\u4f60\u77e5\u9053\u8fd9\u4e2a\u6cd5\u56fd\u767e\u5e74\u54c1\u724c\u7684\u91cd\u5ea6\u6d88\u8d39\u8005\u5bb6\u91cc\u6709\u51e0\u4ef6\u5b83\u7684\u8863\u670d\uff1f84\u4ef6\u3002\u4f60\u95ee\u4ed6\u5bf9\u8fd9\u4e2a\u54c1\u724c\u6709\u4ec0\u4e48\u5efa\u8bae\uff0c\u4ed6\u4f1a\u8bf4\u6b3e\u5f0f\u592a\u5c11\u3002\u6240\u4ee5\uff0c\u8fd9\u4e2a\u54c1\u724c\u7684\u95ee\u9898\u4e0d\u662f\u4ea7\u54c1\uff0c\u56e0\u4e3a\u5b83\u62e5\u6709\u91cd\u5ea6\u6d88\u8d39\u8005\uff0c\u5e76\u4e14\u4e00\u76f4\u590d\u8d2d\u3002<\/p>\n\n\n\n<p><strong>2. \u4e03\u79d2\u949f\u5b9a\u751f\u6b7b<\/strong><\/p>\n\n\n\n<p>\u90a3\u4e48\uff0c\u8fd9\u4e2a\u6cd5\u56fd\u767e\u5e74\u6237\u5916\u54c1\u724c\u7684\u95ee\u9898\u5728\u54ea\u5462\uff1f\u5728\u4e8e\u6ca1\u6709\u65b0\u5ba2\u8fdb\u6765\u3002\u6240\u4ee5\uff0c\u8fd9\u4e2a\u54c1\u724c\u7684\u8fdb\u5e97\u7387\u548c\u8f6c\u5316\u7387\u6709\u5f88\u5927\u7684\u95ee\u9898\u3002<\/p>\n\n\n\n<p>\u9996\u5148\u8bf7\u770b\u4ee5\u4e0b\u51e0\u7ec4\u56fe\u7684\u5bf9\u6bd4\uff1a<\/p>\n\n\n\n<p><strong>1.\u59cb\u7956\u9e1f<\/strong><\/p>\n\n\n\n<p>\u5982\u679c\u4f60\u7ecf\u8fc7\u5356\u573a\uff0c\u770b\u5230\u59cb\u7956\u9e1f\u7684\u5e97\u9762\uff0c\u4f60\u4f1a\u770b\u5230\u51b2\u950b\u8863\uff0c\u770b\u89c1\u9c9c\u8273\u7684\u989c\u8272\uff0c\u770b\u89c1\u6237\u5916\u8fd0\u52a8\u7684\u573a\u666f\u548c\u80cc\u666f\u5899\uff0c\u90a3\u4e48\u4f60\u57287\u79d2\u4e4b\u5185\u5c31\u80fd\u5224\u65ad\u5b83\u662f\u4e00\u4e2a\u6237\u5916\u54c1\u724c\u3002<\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-2 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"648\" src=\"http:\/\/www.philcao.com\/blog\/wp-content\/uploads\/2020\/03\/3-1024x648.jpeg\" alt=\"\" data-id=\"483\" data-full-url=\"http:\/\/www.philcao.com\/blog\/wp-content\/uploads\/2020\/03\/3.jpeg\" data-link=\"http:\/\/www.philcao.com\/blog\/archives\/479\/3-2\" class=\"wp-image-483\" srcset=\"http:\/\/www.philcao.com\/blog\/wp-content\/uploads\/2020\/03\/3-1024x648.jpeg 1024w, http:\/\/www.philcao.com\/blog\/wp-content\/uploads\/2020\/03\/3-300x190.jpeg 300w, http:\/\/www.philcao.com\/blog\/wp-content\/uploads\/2020\/03\/3-768x486.jpeg 768w, http:\/\/www.philcao.com\/blog\/wp-content\/uploads\/2020\/03\/3.jpeg 1080w\" sizes=\"auto, (max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"493\" src=\"http:\/\/www.philcao.com\/blog\/wp-content\/uploads\/2020\/03\/4-1024x493.jpeg\" alt=\"\" data-id=\"484\" data-full-url=\"http:\/\/www.philcao.com\/blog\/wp-content\/uploads\/2020\/03\/4.jpeg\" data-link=\"http:\/\/www.philcao.com\/blog\/archives\/479\/4-2\" class=\"wp-image-484\" srcset=\"http:\/\/www.philcao.com\/blog\/wp-content\/uploads\/2020\/03\/4-1024x493.jpeg 1024w, http:\/\/www.philcao.com\/blog\/wp-content\/uploads\/2020\/03\/4-300x144.jpeg 300w, http:\/\/www.philcao.com\/blog\/wp-content\/uploads\/2020\/03\/4-768x370.jpeg 768w, http:\/\/www.philcao.com\/blog\/wp-content\/uploads\/2020\/03\/4.jpeg 1080w\" sizes=\"auto, (max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<p><strong>2.\u5317\u9762<\/strong><\/p>\n\n\n\n<p>\u5982\u679c\u662f\u5317\u9762\uff0c\u4f60\u4f1a\u770b\u5230\u51b0\u5c71\u3001\u6500\u5ca9\uff0c\u8fd9\u65f6\u5019\u6d88\u8d39\u8005\u5c31\u4f1a\u5224\u65ad\u662f\u4e0d\u662f\u8981\u8fdb\u5e97\u3002<\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-2 is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"427\" src=\"http:\/\/www.philcao.com\/blog\/wp-content\/uploads\/2020\/03\/5.jpeg\" alt=\"\" data-id=\"485\" data-full-url=\"http:\/\/www.philcao.com\/blog\/wp-content\/uploads\/2020\/03\/5.jpeg\" data-link=\"http:\/\/www.philcao.com\/blog\/archives\/479\/5-2\" class=\"wp-image-485\" srcset=\"http:\/\/www.philcao.com\/blog\/wp-content\/uploads\/2020\/03\/5.jpeg 640w, http:\/\/www.philcao.com\/blog\/wp-content\/uploads\/2020\/03\/5-300x200.jpeg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"450\" src=\"http:\/\/www.philcao.com\/blog\/wp-content\/uploads\/2020\/03\/6.jpeg\" alt=\"\" data-id=\"486\" data-full-url=\"http:\/\/www.philcao.com\/blog\/wp-content\/uploads\/2020\/03\/6.jpeg\" data-link=\"http:\/\/www.philcao.com\/blog\/archives\/479\/6-2\" class=\"wp-image-486\" srcset=\"http:\/\/www.philcao.com\/blog\/wp-content\/uploads\/2020\/03\/6.jpeg 600w, http:\/\/www.philcao.com\/blog\/wp-content\/uploads\/2020\/03\/6-300x225.jpeg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<p><strong>3.\u6cd5\u56fd\u767e\u5e74\u6237\u5916\u54c1\u724c<\/strong><\/p>\n\n\n\n<p>\u73b0\u5728\u6211\u7ed9\u4f60\u770b\u8fd9\u4e2a\u54c1\u724c\u7684\u5e97\u9762\uff0c\u7ed9\u4f607\u79d2\u65f6\u95f4\uff0c\u4f60\u80fd\u770b\u51fa\u5b83\u662f\u5356\u4ec0\u4e48\u5417\uff1f\u5f88\u5c11\u6709\u4eba\u5224\u65ad\u51fa\u5b83\u662f\u6237\u5916\u54c1\u724c\uff0c\u6216\u662f\u6cd5\u56fd\u54c1\u724c\u3002<\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-2 is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"489\" src=\"http:\/\/www.philcao.com\/blog\/wp-content\/uploads\/2020\/03\/7-1024x489.jpeg\" alt=\"\" data-id=\"487\" data-full-url=\"http:\/\/www.philcao.com\/blog\/wp-content\/uploads\/2020\/03\/7.jpeg\" data-link=\"http:\/\/www.philcao.com\/blog\/archives\/479\/7-2\" class=\"wp-image-487\" srcset=\"http:\/\/www.philcao.com\/blog\/wp-content\/uploads\/2020\/03\/7-1024x489.jpeg 1024w, http:\/\/www.philcao.com\/blog\/wp-content\/uploads\/2020\/03\/7-300x143.jpeg 300w, http:\/\/www.philcao.com\/blog\/wp-content\/uploads\/2020\/03\/7-768x367.jpeg 768w, http:\/\/www.philcao.com\/blog\/wp-content\/uploads\/2020\/03\/7.jpeg 1080w\" sizes=\"auto, (max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"760\" src=\"http:\/\/www.philcao.com\/blog\/wp-content\/uploads\/2020\/03\/8.jpeg\" alt=\"\" data-id=\"488\" data-full-url=\"http:\/\/www.philcao.com\/blog\/wp-content\/uploads\/2020\/03\/8.jpeg\" data-link=\"http:\/\/www.philcao.com\/blog\/archives\/479\/8-2\" class=\"wp-image-488\" srcset=\"http:\/\/www.philcao.com\/blog\/wp-content\/uploads\/2020\/03\/8.jpeg 672w, http:\/\/www.philcao.com\/blog\/wp-content\/uploads\/2020\/03\/8-265x300.jpeg 265w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<p>\u8fd9\u91cc\u6709\u6237\u5916\u5143\u7d20\u5417\uff1f\u6709\u6cd5\u56fd\u5143\u7d20\u5417\uff1f<strong>\u5982\u679c\u57287\u79d2\u949f\u5185\u6d88\u8d39\u8005\u65e0\u6cd5\u63a5\u6536\u5230\u8fd9\u4e9b\u8baf\u606f\uff0c\u4ed6\u4eec\u5c31\u8d70\u5f00\u4e86\u3002<\/strong><\/p>\n\n\n\n<p>\u670d\u9970\u6709\u4e24\u4e2a\u5927\u677f\u5757\uff0c\u4e00\u662f\u6237\u5916\uff0c\u4e00\u662f\u6d41\u884c\u3002\u4f46\u5f53\u4f60\u90fd\u770b\u4e0d\u51fa\u6765\u7684\u65f6\u5019\uff0c\u4f60\u5c31\u4e0d\u77e5\u9053\u5b83\u662f\u5356\u4ec0\u4e48\u7684\u4e86\u3002\u5982\u679c\u4f60\u4e0d\u6539\u88c5\u6f62\uff0c\u6d88\u8d39\u8005\u5c31\u65e0\u6cd5\u5224\u65ad\u4f60\u662f\u6d41\u884c\u8fd8\u662f\u6237\u5916\uff0c\u5c31\u4e0d\u4f1a\u8fdb\u6765\u3002<\/p>\n\n\n\n<p><strong>\u5176\u5b9e\uff0c\u4eba\u4eec\u5728\u73b0\u5b9e\u751f\u6d3b\u4e2d\u7684\u5404\u79cd\u7ecf\u6d4e\u884c\u4e3a\uff0c\u5fc5\u7136\u4f1a\u53d7\u5230\u5404\u79cd\u201c\u975e\u7406\u6027\u201d\u7684\u5f71\u54cd\u3002<\/strong><\/p>\n\n\n\n<p>\u5728\u300a\u601d\u8003\uff0c\u5feb\u4e0e\u6162\u300b\u4e00\u4e66\u4e2d\uff0c2002\u5e74\u8bfa\u8d1d\u5c14\u7ecf\u6d4e\u5b66\u5956\u83b7\u5f97\u8005\u4e39\u5c3c\u5c14\u00b7\u5361\u5c3c\u66fc\uff08Daniel Kahneman\uff09\u7528\u7cfb\u7edf1\u548c\u7cfb\u7edf2\u6765\u63cf\u8ff0\u4eba\u7684\u601d\u7ef4\u6d3b\u52a8\u3002<\/p>\n\n\n\n<p><strong>\u7cfb\u7edf1\u4ea7\u751f\u5feb\u601d\u8003\uff0c\u5b83\u7684\u8fd0\u884c\u662f\u65e0\u610f\u8bc6\u4e14\u5feb\u901f\u7684\uff0c\u4e0d\u600e\u4e48\u8d39\u8111\u529b\uff0c\u5b8c\u5168\u5904\u4e8e\u81ea\u4e3b\u63a7\u5236\u72b6\u6001\u3002\u7cfb\u7edf2\u4ea7\u751f\u6162\u601d\u8003\uff0c\u5c06\u6ce8\u610f\u529b\u8f6c\u79fb\u5230\u9700\u8981\u8d39\u8111\u529b\u7684\u5927\u8111\u6d3b\u52a8\u4e0a\u6765\uff0c\u4f8b\u5982\u590d\u6742\u7684\u8fd0\u7b97\u3002<\/strong><\/p>\n\n\n\n<p>\u4eba\u4eec\u603b\u8ba4\u4e3a\u81ea\u5df1\u662f\u7406\u6027\u7684\uff0c\u4f46\u5982\u679c\u628a\u4e24\u4e2a\u7cfb\u7edf\u62cd\u6210\u7535\u5f71\uff0c\u81ea\u89c6\u4e3a\u4e3b\u89d2\u7684\u7cfb\u7edf2\u4e00\u5b9a\u53ea\u80fd\u505a\u4e2a\u914d\u89d2\u3002\u5728\u7cfb\u7edf1\u91cc\u9762\uff0c\u89c6\u89c9\u536080%\uff0c\u5176\u4e2d\u989c\u8272\u536040%\uff0c\u89c6\u89c9\u5bf9\u4e00\u4e2a\u4eba\u7684\u8d2d\u4e70\u51b3\u7b56\u662f\u5177\u6709\u91cd\u5927\u5f71\u54cd\u7684\u3002<\/p>\n\n\n\n<p>\u5176\u5b9e\u8fd9\u4e2a\u54c1\u724c\u7684\u5e97\u9762\u4e5f\u86ee\u6f02\u4eae\uff0c\u4f46\u4e70\u6237\u5916\u7684\u4eba\u4e0d\u4f1a\u8fdb\u5e97\u3002\u56e0\u4e3a\u4ed6\u4eec\u4e0d\u77e5\u9053\u8fd9\u662f\u6237\u5916\u54c1\u724c\uff1b\u4e70\u6d41\u884c\u7684\u4eba\u4e0d\u4f1a\u8fdb\u5e97\uff0c\u56e0\u4e3a\u4ed6\u4eec\u770b\u4e0d\u51fa\u6d41\u884c\uff1b\u60f3\u4e70\u9ad8\u5927\u4e0a\u7684\u4eba\u4e5f\u4e0d\u4f1a\u8fdb\u5e97\uff0c\u56e0\u4e3a\u770b\u4e0d\u51fa\u662f\u6cd5\u56fd\u767e\u5e74\u54c1\u724c\u3002\u6240\u4ee5\u4f60\u88c5\u6f62\u518d\u7f8e\u90fd\u6ca1\u7528\uff0c<strong>\u6ca1\u6cd5\u8ba9\u6d88\u8d39\u8005\u4ea7\u751f\u8bb0\u5fc6\u5ea6\u3002\u8fd9\u5c31\u662f\u5b83\u6700\u5927\u7684\u95ee\u9898\u3002<\/strong><\/p>\n\n\n\n<p>\u6240\u4ee5MOT\u4e0d\u53ea\u662f\u89e6\u70b9\uff0c\u5b83\u4f1a\u66f4\u6709\u6548\u5730\u5f71\u54cd\u4f60\u7684\u8fdb\u5e97\u3001\u8f6c\u5316\u3001\u56de\u8d2d\u548c\u5fe0\u8bda\u3002\u540c\u65f6\uff0c\u6bcf\u4e2a\u4f01\u4e1a\u90fd\u5e94\u8be5\u6709\u4fa7\u91cd\u70b9\uff0c\u6211\u4eec\u4e0d\u8981\u76f2\u76ee\u5730\u5b66\u4e60\u5bf9\u65b9\uff0c\u800c\u662f\u8981\u627e\u5230\u81ea\u5df1\u6700\u7f8e\u7684\u5730\u65b9\uff0c\u7136\u540e\u653e\u5927\u4f60\u7684\u4f18\u52bf\u3002<\/p>\n\n\n\n<p><strong>03<\/strong><\/p>\n\n\n\n<p><strong>\u5982\u4f55\u628a\u7f8a\u5976\u7c89\u5356\u7ed9\u4e70\u725b\u5976\u7684\u5b9d\u5988\uff1f<\/strong><\/p>\n\n\n\n<p>\u5728\u4fe1\u606f\u7206\u70b8\u65f6\u4ee3\uff0c\u6d88\u8d39\u8005\u63a5\u6536\u5230\u7684\u4fe1\u606f\u975e\u5e38\u591a\uff0c<strong>\u4f01\u4e1a\u5fc5\u987b\u627e\u5230\u771f\u6b63\u5f71\u54cd\u6d88\u8d39\u8005\u8d2d\u4e70\u51b3\u7b56\u7684\u5173\u952e\u65f6\u523b\uff0c\u5728\u8fd9\u4e9b\u65f6\u523b\uff0c\u8bb2\u51fa\u6d88\u8d39\u8005\u5fc3\u4e2d\u771f\u6b63\u60f3\u8981\u7684\uff0c\u624d\u80fd\u8ba9\u6d88\u8d39\u8005\u8bb0\u5f97\u4f60\uff0c\u8fdb\u800c\u505a\u51fa\u8d2d\u4e70\u51b3\u7b56\u3002<\/strong><\/p>\n\n\n\n<p>\u90a3\u4e48\uff0c\u9762\u5bf9\u4e00\u4e2a100\u4ebf\u5143\u7684\u5e02\u573a\uff0c\u5982\u4f55\u627e\u5230\u6d88\u8d39\u8005\u7684MOT\uff0c\u521b\u9020\u7528\u6237\u4f53\u9a8c\u7684\u5cf0\u503c\uff0c\u53bb\u505a\u4ed6\u4eec\u7684\u2f63\u610f\uff1f<\/p>\n\n\n\n<p><strong>1. \u5356\u5976\u7c89\u7684\u5173\u952e\u65f6\u523b\u5c45\u7136\u662f\u5bfc\u8d2d<\/strong><\/p>\n\n\n\n<p>\u63d0\u5230\u5a74\u5e7c\u513f\u5976\u7c89\uff0c\u5927\u5bb6\u9996\u5148\u4f1a\u60f3\u5230\u725b\u5976\u3002\u7684\u786e\uff0c\u5728\u8fd9\u5757\u5e02\u573a\uff0c\u725b\u5976\u7684\u5e02\u573a\u4efd\u989d\u5360\u523080%\u4ee5\u4e0a\u3002\u4f46\u8981\u8bb2\u7684\u662f\u4e24\u5bb6\u7f8a\u5976\u7c89\u54c1\u724c\u3002<\/p>\n\n\n\n<p>\u7b2c\u4e00\u5bb6\u662f\u65b0\u897f\u5170\u8457\u540d\u7684\u5a74\u5e7c\u513f\u53ca\u6210\u4eba\u8425\u517b\u54c1\u724c\u3002\u8fd9\u4e2a\u54c1\u724c\u4e00\u5ea6\u6210\u4e3a\u5168\u4e2d\u56fd\u7f8a\u5976\u9500\u552e\u51a0\u519b\u3002<\/p>\n\n\n\n<p>\u7b2c\u4e8c\u5bb6\uff0c\u4f73\u8d1d\u827e\u7279\uff08Kabrita\uff09\uff0c\u5c5e\u4e8e\u8377\u5170\u6d77\u666e\u8bfa\u51ef\u4e73\u96c6\u56e2\uff0c\u662f\u4e16\u754c\u4e0a\u8f83\u65e9\u63a8\u51fa\u7684\u5a74\u5e7c\u513f\u7f8a\u5976\u7c89\u7684\u54c1\u724c\u3002<\/p>\n\n\n\n<p>\u725b\u5976\u5e02\u573a\u662f\u5343\u4ebf\u7ea7\u7684\uff0c\u4f46\u5982\u679c\u628a\u725b\u5976\u5ba2\u6237\u8f6c\u5316\u6210\u7f8a\u5976\u5ba2\u6237\uff0c\u6bcf\u589e\u957f10%\u5bf9\u5e94\u7684\u90fd\u662f100\u4ebf\u3002\u5176\u5b9e\uff0c<strong>\u7f8a\u5976\u7c89\u7684\u5e02\u573a\u7a7a\u95f4\u4e0d\u53ef\u9650\u91cf\u3002<\/strong><\/p>\n\n\n\n<p>\u5982\u679c\u8981\u8ba9\u5b9d\u5b9d\u7684\u7b2c\u4e00\u53e3\u5976\u5c31\u9009\u62e9\u7f8a\u5976\uff0c\u6709\u53ef\u80fd\u5417\uff1f\u5f88\u96be\u3002\u56e0\u4e3a\u9009\u62e9\u725b\u5976\uff0c\u5df2\u7ecf\u662f\u4e00\u4e2a\u6839\u6df1\u8482\u56fa\u7684\u7cfb\u7edf\u4e00\uff08\u76f4\u89c9\u4e60\u60ef\uff09\uff0c\u5f88\u96be\u6539\u53d8\u3002\u5f53\u56db\u5927\u725b\u5976\u54c1\u724c\u90fd\u5728\u5f3a\u8c03\u5f00\u53d1\u667a\u529b\u3001\u5f3a\u58ee\u8eab\u4f53\u7684\u65f6\u5019\uff0c\u4f60\u5f88\u96be\u8bb2\u8d62\u4ed6\u4eec\uff0c\u56e0\u4e3a\u6d88\u8d39\u8005\u5df2\u7ecf\u4e60\u60ef\u7cfb\u7edf\u4e00\u4e86\u3002<\/p>\n\n\n\n<p><strong>\u53ea\u6709\u5f53\u5c0f\u670b\u53cb\u51fa\u73b0\u72b6\u51b5\u7684\u65f6\u5019\uff0c\u7236\u6bcd\u624d\u4f1a\u7d27\u5f20\uff0c\u8fdb\u5165\u7cfb\u7edf\u4e8c\uff08\u7406\u6027\u5224\u65ad\uff09\uff0c\u8fd9\u91cc\u9762\u5c31\u6709\u5f88\u591a\u5173\u952e\u65f6\u523b\uff08MOT\uff1aMoment Of Truth\uff09\u3002<\/strong><\/p>\n\n\n\n<p>\u559d\u725b\u5976\u51fa\u73b0\u8fc7\u654f\u7684\u51e0\u7387\u5176\u5b9e\u4e0d\u4f4e\u3002\u53ea\u8981\u83b7\u5f97\u5176\u4e2d10%\u7684\u4efd\u989d\uff0c\u5c31\u80fd\u83b7\u5f97100\u4ebf\u7684\u589e\u957f\u3002\u6240\u4ee5\u73b0\u5728\u9700\u8981\u60f3\u6e05\u695a\uff0c\u6211\u4eec\u7684\u76ee\u6807\u4eba\u7fa4\u662f\u8c01\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"640\" src=\"http:\/\/www.philcao.com\/blog\/wp-content\/uploads\/2020\/03\/9.jpeg\" alt=\"\" class=\"wp-image-489\" srcset=\"http:\/\/www.philcao.com\/blog\/wp-content\/uploads\/2020\/03\/9.jpeg 960w, http:\/\/www.philcao.com\/blog\/wp-content\/uploads\/2020\/03\/9-300x200.jpeg 300w, http:\/\/www.philcao.com\/blog\/wp-content\/uploads\/2020\/03\/9-768x512.jpeg 768w\" sizes=\"auto, (max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><\/figure>\n\n\n\n<p>\u7ade\u4e89\u5bf9\u624b\u4f73\u8d1d\u827e\u7279\u662f\u600e\u4e48\u505a\u7684\uff1f\u5728\u8bbf\u8c08\u4e2d\u53d1\u73b0\uff0c\u4e00\u4e2a\u5988\u5988\u53d1\u73b0\u5c0f\u670b\u53cb\u5bf9\u725b\u5976\u7c89\u8fc7\u654f\uff0c\u4e8e\u662f\u6765\u5230\u7231\u5a74\u5c9b\u6362\u5976\u7c89\uff0c\u5bfc\u8d2d\u544a\u8bc9\u5979\uff0c\u6709\u670b\u53cb\u7528\u8fc7\u4f73\u8d1d\u827e\u7279\u7684\u7f8a\u5976\u7c89\uff0c\u6548\u679c\u5f88\u597d\uff0c\u7136\u540e\u7ed9\u4e86\u5979\u5c0f\u7f50\u8bd5\u7528\u3002<\/p>\n\n\n\n<p>\u8bd5\u7528\u4e09\u5929\uff0c\u6548\u679c\u5f88\u597d\uff0c\u4e8e\u662f\u8fd9\u4e2a\u5988\u5988\u7acb\u523b\u8d2d\u4e70\u4e86\u5f88\u591a\uff0c\u800c\u4e14\u4e0d\u4f1a\u518d\u60f3\u6362\u54c1\u724c\u3002<\/p>\n\n\n\n<p>\u5728\u8fd9\u4e2a\u8fc7\u7a0b\u4e2d\uff0c\u5979\u6839\u672c\u4e0d\u77e5\u9053\u3001\u4e5f\u4e0d\u4f1a\u53bb\u4e86\u89e3\u5176\u4ed6\u7f8a\u5976\u7c89\u54c1\u724c\u7684\u5b58\u5728\u3002\u90a3\u4e00\u523b\uff0c\u5979\u53ea\u5e0c\u671b\u8ba9\u5b9d\u5b9d\u7684\u8fc7\u654f\u75c7\u72b6\u80fd\u7f13\u89e3\uff0c\u8ba9\u5b9d\u5b9d\u4e0d\u518d\u53d7\u90a3\u4e48\u591a\u82e6\u3002<\/p>\n\n\n\n<p>\u6240\u4ee5\uff0c\u4f60\u7684\u76ee\u6807\u4eba\u7fa4\u5c31\u662f\u559d\u725b\u5976\u8fc7\u654f\u7684\u5b9d\u5b9d\u3002\u8fd9\u91cc\u7684\u5173\u952e\u65f6\u523b\u5c31\u662f\u5bfc\u8d2d\u3002<\/p>\n\n\n\n<p>\u90a3\u4e48\uff0c\u4f73\u8d1d\u827e\u7279\u662f\u5982\u4f55\u5f71\u54cd\u95e8\u5e97\u5bfc\u8d2d\uff0c\u63d0\u9ad8\u8f6c\u5316\u7387\u7684\u5462\uff1f\u4e00\u7f50\u5976\u7c89\u7684\u5e02\u9762\u4ef7\u683c\u4e00\u822c\u5728300-400\u5143\u3002\u63a8\u5e7f\u65f6\u671f\uff0c\u4f73\u8d1d\u827e\u7279\u7684\u4e1a\u52a1\u5c0f\u738b\u53bb\u62dc\u8bbf\u5404\u5bb6\u95e8\u5e97\uff1a\u201c\u4f60\u4eec\u6bcf\u5356\u51fa1\u7f50\uff0c\u6211\u4eec\u53ef\u4ee5\u8fd4\u8fd8120\u5757\u3002\u201d\u4e0d\u9519\uff0c\u4e00\u7f50\u7684\u63d0\u6210\u771f\u7684\u662f\u4e00\u767e\u591a\u3002\u4e8e\u662f\uff0c\u9500\u552e\u4e1a\u7ee9\u5f88\u5feb\u4e0a\u53bb\u4e86\u3002<\/p>\n\n\n\n<p>\u5373\u4f7f\u518d\u8fc7\u4e9b\u65f6\u5019\u4f60\u628a\u63d0\u6210\u964d\u4f4e\u4e86\uff0c\u95e8\u5e97\u4e5f\u4e0d\u4f1a\u8f7b\u6613\u653e\u5f03\u3002\u56e0\u4e3a\u8fd9\u4e9b\u5988\u5988\u5df2\u7ecf\u6210\u4e3a\u4e86\u8fd9\u6b3e\u4ea7\u54c1\u7684\u5fe0\u5b9e\u7528\u6237\uff0c\u8fd9\u6b3e\u4ea7\u54c1\u4e5f\u6210\u4e86\u95e8\u5e97\u91cd\u8981\u7684\u5f15\u6d41\u4ea7\u54c1\u3002\u5982\u679c\u4f60\u4e0d\u5356\uff0c\u5979\u4eec\u53ef\u80fd\u5c31\u4e0d\u6765\u4e86\u3002<\/p>\n\n\n\n<p><strong>\u6240\u4ee5\u5728\u5e02\u573a\u62d3\u5c55\u7684\u8fc7\u7a0b\u4e2d\uff0c\u53e6\u4e00\u4e2a\u5173\u952e\u65f6\u523b\u662f\u4e1a\u52a1\u5458\u7684\u62dc\u8bbf\uff0c\u800c\u4e0d\u662f\u8bf7\u660e\u661f\u4ee3\u8a00\u3002<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"901\" height=\"720\" src=\"http:\/\/www.philcao.com\/blog\/wp-content\/uploads\/2020\/03\/10.jpeg\" alt=\"\" class=\"wp-image-490\" srcset=\"http:\/\/www.philcao.com\/blog\/wp-content\/uploads\/2020\/03\/10.jpeg 901w, http:\/\/www.philcao.com\/blog\/wp-content\/uploads\/2020\/03\/10-300x240.jpeg 300w, http:\/\/www.philcao.com\/blog\/wp-content\/uploads\/2020\/03\/10-768x614.jpeg 768w\" sizes=\"auto, (max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><\/figure>\n\n\n\n<p><strong>2. 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\u5982\u4f55\u627e\u5230\u771f\u6b63\u7684\u76ee\u6807\u7528\u6237\uff1f<\/strong><\/p>\n\n\n\n<p><strong>\u76ee\u6807\u4eba\u7fa4\uff08TA\uff1aTarget Audience\uff09\u548c\u5173\u952e\u65f6\u523b\uff08MOT\uff1aMoment Of Truth\uff09\u662f\u8981\u4e0d\u65ad\u9002\u914d\u7684\u3002\u5f88\u5c11\u6709\u4eba\u4e00\u5f00\u59cb\u5c31\u6e05\u695a\u81ea\u5df1\u8981\u505a\u4ec0\u4e48\u5e02\u573a\u3002<\/strong><\/p>\n\n\n\n<p>\u4f73\u8d1d\u827e\u7279\u7684\u806a\u660e\u4e4b\u5904\u5c31\u5728\u4e8e\uff0c\u5728\u53d1\u73b0\u5e02\u573a\u4e0a\u5b58\u5728\u201c\u5bf9\u725b\u5976\u8fc7\u654f\u201d\u8fd9\u4e2a\u75db\u70b9\u4e4b\u540e\uff0c\u5b83\u6839\u672c\u6ca1\u6709\u53bb\u6295\u8d44\u62cd\u5e7f\u544a\uff0c\u800c\u662f\u4e13\u6ce8\u5728\u6e20\u9053\u4e0a\uff0c\u628a\u6240\u6709\u6e20\u9053\u94fa\u6ee1\u3002<\/p>\n\n\n\n<p>\u540c\u65f6\uff0c\u5b83\u51c6\u5907\u597d\u6240\u6709\u5957\u8def\uff0c\u5305\u62ec\u5728\u5bfc\u8d2d\u624b\u673a\u91cc\u690d\u5165\u4e8b\u5148\u51c6\u5907\u597d\u7684\u7167\u7247\uff0c\u8bad\u7ec3\u597d\u8bdd\u672f\uff0c\u6700\u540e\u8f6c\u5316\u7387\u975e\u5e38\u9ad8\u3002<\/p>\n\n\n\n<p>BTA\u7528\u6237\uff08Beachhead target audience\uff0c\u79cd\u5b50\u7528\u6237\uff09\uff0c\u662f\u54c1\u724c\u8981\u805a\u7126\u7684\u7b2c\u4e00\u4e2a\u76ee\u6807\u65cf\u7fa4\u3002\u5f88\u591a\u4eba\u90fd\u5728\u8ba8\u8bba\u201c\u7b2c\u4e00\u6876\u91d1\u201d\uff0c\u4f60\u4e00\u5b9a\u8981\u628a\u6700\u91cd\u8981\u7684\u7b2c\u4e00\u4e2a\u5ba2\u6237\u627e\u5230\u3002<\/p>\n\n\n\n<p>\u4f5c\u4e3a\u7f8a\u5976\u7c89\u54c1\u724c\uff0c\u5982\u679c\u4f60\u4e5f\u4e3b\u6253\u201c\u806a\u660e\u201d\u201c\u5065\u5eb7\u201d\uff0c\u6709\u7528\u5417\uff1f\u6d88\u8d39\u8005\u65e0\u611f\u3002\u56e0\u4e3a\u4ed6\u4eec\u89c9\u5f97\u725b\u5976\u597d\uff0c\u90a3\u4f60\u8bb2\u4e5f\u662f\u767d\u8bb2\u3002<\/p>\n\n\n\n<p>\u5176\u5b9e\u7f8a\u5976\u7684\u4f18\u70b9\u5f88\u7b80\u5355\uff0c\u5b83\u7684\u5206\u5b50\u6bd4\u725b\u5976\u66f4\u5c0f\uff0c\u4e5f\u5c31\u66f4\u6613\u5438\u6536\uff0c\u4e0d\u6613\u51fa\u73b0\u4e0d\u8212\u670d\u3002<\/p>\n\n\n\n<p><strong>\u54c1\u724c\u5b9a\u4f4d\u4e00\u5b9a\u8981\u805a\u7126\uff0c\u8d44\u6e90\u624d\u80fd\u96c6\u4e2d\u53bb\u6253\uff0c\u624d\u4f1a\u83b7\u80dc\u3002<\/strong><\/p>\n\n\n\n<p>\u8fd9\u4e2a\u805a\u7126\u7684\u5730\u65b9\uff0c\u5c31\u662f\u4f60\u6700\u540e\u9009\u51fa\u6765\u7684\u76ee\u6807\u4eba\u7fa4\u7684\u5173\u952e\u65f6\u523b\u3002\u5728\u8fd9\u4e9b\u5173\u952e\u65f6\u523b\u90fd\u8d62\u8fc7\u4f60\u7684\u7ade\u4e89\u5bf9\u624b\uff0c\u8ba9\u4ed6\u4eec\u8d85\u7231\u4f60\uff0c\u4e4b\u540e\u5c31\u4f1a\u5e26\u6765\u5927\u91cf\u88c2\u53d8\uff0c\u5ef6\u4f38\u51fa\u4f60\u7684\u4e0b\u4e00\u4e2a\u8425\u6536\u6765\u6e90\u3002<\/p>\n\n\n\n<p>\u56e0\u6b64\u8981\u805a\u96c6\u5230\u5355\u4e00\u76ee\u6807\u7528\u6237\u5f00\u59cb\uff0c\u518d\u5ef6\u4f38\u5356\u5230\u5176\u4ed6\u5ba2\u7fa4\u3002<\/p>\n\n\n\n<p>\u90a3\u4e48\uff0c\u600e\u4e48\u9009\u62e9\u76ee\u6807\u4eba\u7fa4\uff08TA\uff09\uff1f\u6709\u4e09\u4e2a\u8861\u91cf\u6761\u4ef6\uff1a<\/p>\n\n\n\n<p><strong>\u7b2c\u4e00\uff0c\u5728\u79cd\u5b50\u7528\u6237\u91cd\u89c6\u7684\u5173\u952e\u65f6\u523b\uff08MOT\uff09\u65b9\u9762\u5177\u6709\u4f18\u52bf\uff0c<\/strong>\u6709\u80fd\u529b\u505a\u5f97\u6bd4\u7ade\u54c1\u597d\uff0c\u8ba9\u76ee\u6807\u4eba\u7fa4\uff08TA\uff09\u7231\u4f60\u3002\u4f60\u6700\u5f3a\u7684\u5730\u65b9\u8981\u4e0e\u7528\u6237\u9700\u6c42\u4e00\u81f4\uff0c\u4f60\u8981\u5728\u5ba2\u6237\u91cd\u89c6\u7684\u5730\u65b9\u505a\u51fa\u5cf0\u503c\u6765\u3002<\/p>\n\n\n\n<p><strong>\u7b2c\u4e8c\uff0c\u79cd\u5b50\u7528\u6237\u662f\u539f\u751f\u7ec6\u80de\uff0c\u4f1a\u88c2\u53d8\uff0c\u4f1a\u5e2e\u4f60\u62c9\u65b0\u5ba2\u3002<\/strong>\u5982\u679c\u4f60\u53ea\u662f\u4fbf\u5b9c\uff0c\u90a3\u5f88\u5bb9\u6613\u88ab\u53d6\u4ee3\uff0c\u4ed6\u4eec\u4e0d\u4f1a\u5e2e\u4f60\u5ba3\u4f20\u3002\u6240\u4ee5\u4f60\u8981\u5f3a\u8c03\u72ec\u4e00\u65e0\u4e8c\u7684\u4ef7\u503c\uff0c\u6709\u6545\u4e8b\u8ba9\u4ed6\u4eec\u5206\u4eab\u3002<\/p>\n\n\n\n<p><strong>\u7b2c\u4e09\uff0c\u54c1\u724c\u6709\u8db3\u591f\u7684\u4ea7\u54c1\uff0c\u6ee1\u8db3\u79cd\u5b50\u7528\u6237\uff0c<\/strong>\u539f\u751f\u7684\u76ee\u6807\u4eba\u7fa4\uff08TA\uff09\u6709\u517b\u5206\u4f1a\u6210\u957f\u3002<\/p>\n\n\n\n<p>\u6240\u4ee5\uff0c\u7a76\u7adf\u5148\u51b3\u5b9a\u76ee\u6807\u4eba\u7fa4\uff08TA\uff09\uff0c\u8fd8\u662f\u5148\u51b3\u5b9a\u5173\u952e\u65f6\u523b\uff08MOT\uff09\uff1f<\/p>\n\n\n\n<p>\u5176\u5b9e\uff0c\u4f60\u53ef\u4ee5\u5148\u6709\u76ee\u6807\u4eba\u7fa4\uff0c\u518d\u53bb\u627e\u5173\u952e\u65f6\u523b\uff1b\u4e5f\u53ef\u4ee5\u5148\u6709\u5173\u952e\u65f6\u523b\uff0c\u518d\u53bb\u627e\u76ee\u6807\u4eba\u7fa4\u3002<strong>\u4f46\u65e0\u8bba\u5982\u4f55\uff0c\u5173\u952e\u65f6\u523b\u7684\u5bfb\u627e\u90fd\u662f\u5173\u952e\u3002\u627e\u5230\u4e86\u91cd\u8981\u7684\u5173\u952e\u65f6\u523b\uff0c\u5c31\u4f1a\u5207\u5272\u51fa\u4e00\u4e2a\u5e02\u573a\uff0c\u4e5f\u5c31\u5207\u5272\u51fa\u4f60\u7684\u76ee\u6807\u4eba\u7fa4\u3002\u4f60\u7684\u7528\u6237\u753b\u50cf\u4e5f\u5f00\u59cb\u51fa\u73b0\u84dd\u56fe\u3002<\/strong><\/p>\n\n\n\n<p>\u5f53\u4f60\u9009\u62e9\u5173\u952e\u65f6\u523b\u65f6\uff0c\u5c31\u8981\u8003\u8651\u76ee\u6807\u4eba\u7fa4\u662f\u8c01\u3002\u4f46\u51b3\u5b9a\u4e86\u76ee\u6807\u4eba\u7fa4\uff0c\u8fd8\u8981\u518d\u60f3\u4e00\u4e0b\u5173\u952e\u65f6\u523b\u5bf9\u4e0d\u5bf9\uff0c\u8fd9\u5176\u5b9e\u662f\u4e00\u4e2a\u6765\u56de\u5047\u8bbe\u4e0e\u9a8c\u8bc1\u7684\u8fc7\u7a0b\u3002<\/p>\n\n\n\n<p><strong>04<\/strong><\/p>\n\n\n\n<p><strong>\u7ed3\u8bed<\/strong><\/p>\n\n\n\n<p>\u5173\u952e\u65f6\u523b\uff0c\u51b3\u5b9a\u987e\u5ba2\u7684\u8d2d\u4e70\u9009\u62e9\u3002\u5728\u8fd93\u4e2a\u6848\u4f8b\u91cc\uff0c\u6709\u51e0\u4e2a\u91cd\u8981\u7684\u6982\u5ff5\u975e\u5e38\u91cd\u8981\uff0c\u4e5f\u662f\u54c1\u724c\u4f53\u9a8c\u8bbe\u8ba1\u7684\u5173\u952e\u56e0\u7d20\u3002<\/p>\n\n\n\n<p><strong>1. \u5173\u952e\u65f6\u523b<\/strong><\/p>\n\n\n\n<p>\u5173\u952e\u65f6\u523b\u7684\u6982\u5ff5\u6700\u65e9\u51fa\u81eaSAS\u5317\u6b27\u822a\u7a7a\u524d\u603b\u88c1\u8a79\u00b7\u5361\u5c14\u68ee\uff0c\u4ed6\u8ba4\u4e3a\uff0c\u201c\u4e00\u5e74\u4e2d\uff0c\u5317\u6b27\u822a\u7a7a\u516c\u53f8\u5171\u8fd0\u8f7d1000\u4e07\u540d\u4e58\u5ba2\uff0c\u5e73\u5747\u6bcf\u4eba\u63a5\u89e65\u540d\u5458\u5de5\uff0c\u6bcf\u6b2115\u79d2\u949f\uff0c\u603b\u51715000\u4e07\u6b21\u3002\u8fd95000\u4e07\u6b21\u7684\u201c\u5173\u952e\u65f6\u523b\u201d\uff0c\u51b3\u5b9a\u4e86\u5317\u6b27\u822a\u7a7a\u516c\u53f8\u7684\u6210\u8d25\u3002\u201d<\/p>\n\n\n\n<p>\u8fd9\u4e00\u6982\u5ff5\u63d0\u51fa\u540e\uff0c\u98ce\u9761\u4e00\u65f6\uff0c\u6210\u4e3a\u4f17\u591a\u4f01\u4e1a\u7684\u6559\u6750\u3002<\/p>\n\n\n\n<p>\u5728\u4fe1\u606f\u7206\u70b8\u65f6\u4ee3\uff0c\u6d88\u8d39\u8005\u63a5\u6536\u5230\u7684\u4fe1\u606f\u975e\u5e38\u591a\uff0c\u4f01\u4e1a\u5fc5\u987b\u627e\u5230\u771f\u6b63\u5f71\u54cd\u6d88\u8d39\u8005\u8d2d\u4e70\u51b3\u7b56\u7684\u5173\u952e\u65f6\u523b\uff0c\u5728\u8fd9\u4e9b\u65f6\u523b\uff0c\u8bb2\u51fa\u6d88\u8d39\u8005\u5fc3\u4e2d\u771f\u6b63\u60f3\u8981\u7684\uff0c\u624d\u80fd\u8ba9\u6d88\u8d39\u8005\u8bb0\u5f97\u4f60\uff0c\u8fdb\u800c\u505a\u51fa\u8d2d\u4e70\u51b3\u7b56\u3002<\/p>\n\n\n\n<p>\u5546\u4e1a\u6a21\u5f0f\u51b3\u5b9a\u4e86\u4f60\u7684MOT\u3002\u4e0d\u540c\u7528\u6237\u91cd\u89c6\u7684\u4e1c\u897f\u4e0d\u4e00\u6837\u3002<\/p>\n\n\n\n<p><strong>\u6211\u4eec\u90fd\u89c9\u5f97\u5f00\u9910\u5385\uff0c\u597d\u5403\u6700\u91cd\u8981\u3002\u771f\u7684\u5417\uff1f\u5982\u679c\u9009\u9910\u5385\u7684\u5173\u952e\u662f\u770b\u8ddf\u8c01\u53bb\u5403\uff0c\u597d\u4e0d\u597d\u5403\u9a6c\u4e0a\u4e0d\u91cd\u8981\u3002<\/strong><\/p>\n\n\n\n<p><strong>\u6709\u7684\u4eba\u91cd\u89c6\u7684\u662f\u5473\u9053\uff0c\u6709\u7684\u4eba\u91cd\u89c6\u7684\u662f\u73af\u5883\uff0c\u662f\u5426\u9002\u5408\u5546\u52a1\u804a\u5929\u3002\u5426\u5219\uff0c\u6709\u65f6\u5019\u4f60\u7ed9\u4e86\u4ed6\u4eec\u8fc7\u591a\u7684\u670d\u52a1\uff0c\u5176\u5b9e\u4ed6\u4eec\u5e76\u4e0d\u9700\u8981\uff0c\u7136\u540e\u8fd9\u4e9b\u670d\u52a1\u53c8\u8017\u8d39\u4e86\u4f60\u5f88\u591a\u6210\u672c\uff0c\u6700\u540e\u5bfc\u81f4\u4f60\u8d5a\u4e0d\u5230\u94b1\u3002<\/strong><\/p>\n\n\n\n<p>\u5f88\u591a\u65f6\u5019\uff0c\u4e00\u8bf4\u5230\u54c1\u724c\u4f53\u9a8c\uff0c\u5927\u5bb6\u5c31\u4f1a\u8bb2\u573a\u666f\uff0c\u5c31\u662f\u6253\u5f00\u3001\u4f53\u9a8c\u3001\u8bbe\u8ba1\u3001\u6d41\u7a0b\u3002\u4f60\u8981\u6539\u5584\u4f60\u7684\u9910\u5385\uff0c\u662f\u628a\u4ece\u70b9\u9910\u5230\u4e70\u5355\u7684\u6240\u6709\u6d41\u7a0b\u90fd\u6539\u5584\u4e00\u904d\u5417\uff1f\u9519\u3002\u4e3a\u4ec0\u4e48\uff1f\u56e0\u4e3a\u4e0d\u662f\u6d88\u8d39\u8005\u601d\u7ef4\u3002<\/p>\n\n\n\n<p>MOT\uff08\u5173\u952e\u65f6\u523b\uff09\u5176\u5b9e\u662f\u4f60\u7684\u5546\u4e1a\u6a21\u5f0f\uff0c\u4f60\u7684\u684c\u6905\u600e\u4e48\u6446\uff0c\u5df2\u7ecf\u5224\u5b9a\u4e86\u4f60\u7684\u683c\u5c40\u3002<\/p>\n\n\n\n<p><strong>MOT\u51b3\u5b9a\u4f60\u7684\u6d88\u8d39\u8005\u753b\u50cf\u7684\u5173\u952e\u56e0\u7d20\u3002<\/strong>\u5728\u6cd5\u56fd\u767e\u5e74\u6237\u5916\u54c1\u724c\u7684\u6848\u4f8b\u4e2d\uff0c\u5f88\u591a\u6d88\u8d39\u8005\u4e70\u59cb\u7956\u9e1f\u662f\u4e3a\u4e86\u51f8\u663e\u8eab\u4efd\uff0c\u8fd9\u624d\u662f\u4ed6\u4eec\u7684\u5173\u952e\u65f6\u523b\u3002\u4ed6\u4eec\u5728\u4e4e\u7684\u4e0d\u662f\u6750\u8d28\uff0c\u4e5f\u4e0d\u662f\u8fd0\u52a8\u3002<\/p>\n\n\n\n<p>\u6240\u4ee5\uff0c\u5728\u8fd9\u91cc\uff0c\u91cd\u8981\u7684\u662f\u8981\u8ba9\u8fd9\u4e2a\u54c1\u724c\u6709\u903c\u683c\u3002\u81f3\u4e8e\u90a3\u7fa4\u4eba\u662f\u8c01\uff0c\u4f4f\u5728\u54ea\u91cc\uff0c\u76f8\u5bf9\u6ca1\u6709\u90a3\u4e48\u91cd\u8981\u3002\u6700\u91cd\u8981\u7684\u662f\uff0c\u4f60\u505a\u4e86\u4ec0\u4e48\u52a8\u4f5c\u4ed6\u4eec\u624d\u56de\u6765\u8d2d\u4e70\uff0c\u8fd9\u624d\u662f\u4f60\u6700\u60f3\u77e5\u9053\u7684\u3002<\/p>\n\n\n\n<p><strong>2. \u5cf0\u7ec8\u5b9a\u5f8b<\/strong><\/p>\n\n\n\n<p>2002\u5e74\u8bfa\u8d1d\u5c14\u7ecf\u6d4e\u5b66\u5956\u83b7\u5956\u8005\u3001\u5fc3\u7406\u5b66\u5bb6\u4e39\u5c3c\u5c14\u00b7\u5361\u7eb3\u66fc\uff08Daniel Kahneman\uff09\u7814\u7a76\u53d1\u73b0\uff0c<strong>\u6211\u4eec\u5bf9\u4f53\u9a8c\u7684\u8bb0\u5fc6\u7531\u4e24\u4e2a\u56e0\u7d20\u51b3\u5b9a\uff1a\u9ad8\u5cf0\uff08\u65e0\u8bba\u662f\u6b63\u5411\u7684\u8fd8\u662f\u8d1f\u5411\u7684\uff09\u65f6\u4e0e\u7ed3\u675f\u65f6\u7684\u611f\u89c9\uff0c\u8fd9\u5c31\u662f\u5cf0\u7ec8\u5b9a\u5f8b\uff08Peak- End Rule\uff09\u3002<\/strong><\/p>\n\n\n\n<p>\u6839\u636e\u5cf0\u7ec8\u5b9a\u5f8b\uff0c\u5bf9\u4e8e\u54c1\u724c\uff0c\u6d88\u8d39\u8005\u4f1a\u5bf9\u6700\u9ad8\u3001\u6700\u4f4e\u548c\u6700\u540e\u65f6\u523b\u7559\u4e0b\u6df1\u523b\u7684\u5370\u8c61\uff0c\u5176\u4ed6\u57fa\u672c\u90fd\u4e0d\u4f1a\u8bb0\u5f97\u3002\u5982\u679c\u4ed6\u89c9\u5f97\u4f60\u5f88\u68d2\uff0c\u5728\u8fd9\u4e2a\u65f6\u523b\u4ed6\u773c\u775b\u662f\u95ea\u95ea\u53d1\u4eae\u7684\uff0c\u4ed6\u4f1a\u51b3\u5b9a\u8d2d\u4e70\uff1b\u5982\u679c\u4ed6\u89c9\u5f97\u4f60\u5f88\u7cdf\uff0c\u4ed6\u9a6c\u4e0a\u5c31\u8d70\u4e86\uff0c\u4f60\u8ffd\u51fa\u53bb\u4e5f\u5f88\u96be\u633d\u56de\u8fd9\u4e2a\u5370\u8c61\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"http:\/\/www.philcao.com\/blog\/wp-content\/uploads\/2020\/03\/11-1024x576.jpeg\" alt=\"\" class=\"wp-image-491\" srcset=\"http:\/\/www.philcao.com\/blog\/wp-content\/uploads\/2020\/03\/11-1024x576.jpeg 1024w, http:\/\/www.philcao.com\/blog\/wp-content\/uploads\/2020\/03\/11-300x169.jpeg 300w, http:\/\/www.philcao.com\/blog\/wp-content\/uploads\/2020\/03\/11-768x432.jpeg 768w, http:\/\/www.philcao.com\/blog\/wp-content\/uploads\/2020\/03\/11.jpeg 1080w\" sizes=\"auto, (max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><\/figure>\n\n\n\n<p>\u4e3e\u4e00\u4e2a\u4f8b\u5b50\uff0c\u6709\u591a\u5c11\u4eba\u5728\u901b\u4e86\u5b9c\u5bb6\u4e4b\u540e\uff0c\u603b\u8981\u5230\u51fa\u53e3\u5904\u4e70\u4e00\u4e2a\u751c\u7b52\uff1f<\/p>\n\n\n\n<p>\u5b9c\u5bb6\u7684\u751c\u7b52\u5f88\u4fbf\u5b9c\uff0c\u4ec5\u53561\u5143\u94b1\uff0c\u7136\u800c\u6839\u636e\u76f8\u5173\u62a5\u9053\uff0c\u4ec5 2015 \u5e74\uff0c\u5b9c\u5bb6\u4e2d\u56fd\u5c31\u552e\u51fa 1200 \u4e07\u652f\u751c\u7b52\u3002<\/p>\n\n\n\n<p>1\u5143\u94b1\u7684\u751c\u7b52\u4f1a\u4e0d\u4f1a\u4e8f\u672c\uff1f\u5176\u5b9e\uff0c<strong>\u8fd91\u5143\u94b1\u7684\u751f\u610f\u770b\u4f3c\u8d54\u672c\uff0c\u5374\u7ed9\u5b9c\u5bb6\u5e26\u53bb\u4e86\u6781\u4f73\u7684\u201c\u5cf0\u7ec8\u201d\u4f53\u9a8c\uff0c\u6210\u4e3a\u5b9c\u5bb6\u624e\u6839\u5728\u6d88\u8d39\u8005\u8111\u6d77\u91cc\u7684\u4e00\u5927\u8bb0\u5fc6\u70b9\uff0c<\/strong>\u751a\u81f3\u5f88\u5927\u7a0b\u5ea6\u4e0a\u51b3\u5b9a\u4e86\u987e\u5ba2\u5bf9\u8d2d\u7269\u4f53\u9a8c\u7684\u7f8e\u597d\u56de\u5fc6\uff0c\u4ee5\u53ca\u4e0b\u4e00\u6b21\u662f\u5426\u4f1a\u7ee7\u7eed\u5149\u987e\u3002\u751a\u81f3\u6709\u7684\u4eba\u5c31\u662f\u51b2\u7740\u751c\u7b52\u53bb\u7684\u3002<\/p>\n\n\n\n<p>\u6d88\u8d39\u8005\u80fd\u4e0d\u80fd\u5728\u8fd9\u4e2aMOT\u611f\u53d7\u5230\u4fe1\u606f\uff0c\u8fd9\u5f88\u91cd\u8981\u3002\u5982\u679c\u5728\u8fd9\u4e9b\u5173\u952e\u65f6\u523b\uff0c\u4f60\u80fd\u8bb2\u51fa\u6216\u5448\u73b0\u51fa\u6d88\u8d39\u8005\u5fc3\u4e2d\u60f3\u8981\u7684\uff0c\u5c31\u80fd\u4fc3\u4f7f\u4ed6\u4eec\u505a\u51fa\u8d2d\u4e70\u51b3\u7b56\u3002<\/p>\n\n\n\n<p><strong>3. \u7cfb\u7edf1\u548c\u7cfb\u7edf2<\/strong><\/p>\n\n\n\n<p>\u5728\u300a\u601d\u8003\uff0c\u5feb\u4e0e\u6162\u300b\u4e00\u4e66\u4e2d\uff0c2002\u5e74\u8bfa\u8d1d\u5c14\u7ecf\u6d4e\u5b66\u5956\u83b7\u5f97\u8005\u4e39\u5c3c\u5c14\u00b7\u5361\u5c3c\u66fc\uff08Daniel Kahneman\uff09\u7528\u7cfb\u7edf1\u548c\u7cfb\u7edf2\u6765\u63cf\u8ff0\u4eba\u7684\u601d\u7ef4\u6d3b\u52a8\u3002<\/p>\n\n\n\n<p>\u7cfb\u7edf1\u4ea7\u751f\u5feb\u601d\u8003\uff0c\u5b83\u7684\u8fd0\u884c\u662f\u65e0\u610f\u8bc6\u4e14\u5feb\u901f\u7684\uff0c\u4e0d\u600e\u4e48\u8d39\u8111\u529b\uff0c\u5b8c\u5168\u5904\u4e8e\u81ea\u4e3b\u63a7\u5236\u72b6\u6001\u3002\u7cfb\u7edf2\u4ea7\u751f\u6162\u601d\u8003\uff0c\u5c06\u6ce8\u610f\u529b\u8f6c\u79fb\u5230\u9700\u8981\u8d39\u8111\u529b\u7684\u5927\u8111\u6d3b\u52a8\u4e0a\u6765\uff0c\u4f8b\u5982\u590d\u6742\u7684\u8fd0\u7b97\u3002<\/p>\n\n\n\n<p>\u4eba\u7c7b\u5e76\u6ca1\u6709\u771f\u6b63\u6df1\u601d\u719f\u8651\u3002\u7cfb\u7edf2\u9700\u8981\u82b1\u8111\u529b\uff0c\u9700\u8981\u6d88\u8017\u5927\u91cf\u7684\u7cd6\u5206\u548c\u6c34\u3002\u800c\u7cfb\u7edf1\u6bcf\u5929\u90fd\u5728\u5e2e\u4f60\u5224\u65ad\uff0c\u5e2e\u4f60\u5f88\u5feb\u505a\u51fa\u51b3\u5b9a\u3002\u4f60\u4ee5\u4e3a\u4f60\u662f\u5728\u7528\u7cfb\u7edf2\uff0c\u5176\u5b9e\u90fd\u662f\u5728\u7528\u7cfb\u7edf1\u3002<\/p>\n\n\n\n<p>\u7cfb\u7edf1\u5927\u90e8\u5206\u90fd\u662f\u611f\u89c9\u548c\u8868\u8c61\uff0c\u5c31\u662f\u4f60\u7684\u4e94\u611f\uff08\u89c6\u89c9\u3001\u542c\u89c9\u3001\u55c5\u89c9\u3001\u5473\u89c9\u3001\u89e6\u89c9\uff09\uff0c\u4f60\u7684\u4e94\u5b98\u611f\u53d7\u5728\u5e2e\u4f60\u5224\u65ad\u3002<\/p>\n\n\n\n<p><strong>\u5f88\u591a\u65f6\u5019\uff0c\u4f60\u7684\u76f4\u89c9\u90fd\u5728\u88ab\u5957\u8def\u5f71\u54cd\u3002<\/strong>\u4f8b\u5982\uff0c\u7535\u5546\u505a\u4fc3\u9500\uff0c\u8bf4\u201c3000\u5143+200\u5143\u8fd0\u8d39\u201d\u548c\u201c3200\u514d\u8fd0\u8d39\u201d\uff0c\u54ea\u4e2a\u597d\uff1f\u4f60\u4f1a\u8bf43200\u7684\u66f4\u597d\uff0c\u4f46\u610f\u601d\u662f\u4e00\u6837\u7684\u3002\u540c\u6837\u4e00\u79cd\u725b\u5976\uff0c\u6211\u8bf4\u201c\u8fd9\u79cd\u725b\u5976\u7684\u7eaf\u5ea6\u8fbe\u523090%\u201d\u548c\u201c\u8fd9\u79cd\u725b\u5976\u670910%\u53cd\u5f0f\u8102\u80aa\u201d\uff0c\u662f\u4e0d\u662f\u4e00\u6837\uff1f\u4f46\u4f60\u5c31\u4f1a\u9009\u62e9\u524d\u4e00\u79cd\u3002<\/p>\n\n\n\n<p>\u7f8e\u56fd\u6709\u4e00\u4e2a\u8457\u540d\u5b9e\u9a8c\uff0c\u5728\u6a58\u5b50\u644a\u524d\u63d2\u4e0a\u6807\u7b7e\u201c\u9650\u91cf12\u9897\u201d\uff0c\u8fd9\u6837\u5927\u5bb6\u5c31\u4f1a\u503e\u5411\u4e8e\u4e70\u4e03\u516b\u9897\uff0c\u5982\u679c\u6ca1\u6709\u8fd9\u4e2a\u6807\u7b7e\uff0c\u5927\u5bb6\u53ea\u4f1a\u4e70\u56db\u4e94\u9897\u3002\u53e6\u5916\uff0c\u540c\u6837\u7684\u6a58\u5b50\uff0c\u4ef7\u683c\u90fd\u4e00\u6837\uff0c\u6211\u628a\u5b83\u88c5\u5728\u5851\u80f6\u76d2\u5b50\u91cc\uff0c\u548c\u4e0d\u5305\u88c5\uff0c\u6d88\u8d39\u8005\u5c31\u4f1a\u89c9\u5f97\u6709\u5305\u88c5\u7684\u6a58\u5b50\u8d28\u91cf\u66f4\u597d\u3002\u8fd9\u4e9b\u90fd\u662f\u5957\u8def\u3002<\/p>\n\n\n\n<p><strong>\u6240\u4ee5\u5728\u505a\u54c1\u724c\u4f53\u9a8c\u8bbe\u8ba1\u65f6\uff0c\u5c31\u8981\u5f71\u54cd\u4eba\u7684\u7cfb\u7edf1\uff0c\u8981\u591a\u5229\u7528\u4e94\u611f\u53bb\u523a\u6fc0\u4f60\u7684\u76ee\u6807\u987e\u5ba2\uff0c\u8ba9\u8fd9\u4e2a\u4fe1\u606f\u8fdb\u5165\u4ed6\u7684\u5fc3\u4e2d\u3002<\/strong><\/p>\n\n\n\n<p><strong>4. 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class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"572\" src=\"http:\/\/www.philcao.com\/blog\/wp-content\/uploads\/2020\/03\/12-1024x572.jpeg\" alt=\"\" class=\"wp-image-492\" srcset=\"http:\/\/www.philcao.com\/blog\/wp-content\/uploads\/2020\/03\/12-1024x572.jpeg 1024w, http:\/\/www.philcao.com\/blog\/wp-content\/uploads\/2020\/03\/12-300x168.jpeg 300w, http:\/\/www.philcao.com\/blog\/wp-content\/uploads\/2020\/03\/12-768x429.jpeg 768w, http:\/\/www.philcao.com\/blog\/wp-content\/uploads\/2020\/03\/12.jpeg 1080w\" sizes=\"auto, (max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" 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class=\"screen-reader-text\">\u201c\u627e\u5230\u4f60\u7684\u201c\u5173\u952e\u65f6\u523b\u201d\uff0c\u63d0\u9ad8\u987e\u5ba2\u8fdb\u5e97\u7387\u548c\u8f6c\u5316\u7387\u201d<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-479","post","type-post","status-publish","format-standard","hentry","category-wenzhai"],"acf":[],"_links":{"self":[{"href":"http:\/\/www.philcao.com\/blog\/wp-json\/wp\/v2\/posts\/479","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.philcao.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.philcao.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.philcao.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.philcao.com\/blog\/wp-json\/wp\/v2\/comments?post=479"}],"version-history":[{"count":2,"href":"http:\/\/www.philcao.com\/blog\/wp-json\/wp\/v2\/posts\/479\/revisions"}],"predecessor-version":[{"id":493,"href":"http:\/\/www.philcao.com\/blog\/wp-json\/wp\/v2\/posts\/479\/revisions\/493"}],"wp:attachment":[{"href":"http:\/\/www.philcao.com\/blog\/wp-json\/wp\/v2\/media?parent=479"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.philcao.com\/blog\/wp-json\/wp\/v2\/categories?post=479"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.philcao.com\/blog\/wp-json\/wp\/v2\/tags?post=479"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}